Our new campaign wants you to flaunt your curves on and off the beach
June 23rd, 2015
Our country may have been founded on the belief that all men are created equal, but when it comes to beach bodies, our views are less than democratic. There's an idea floating around that unless you're a certain size or shape, you have to diet and exercise for months before you can put on a swimsuit. Pretty ridiculous, right?
If anything, our bodies are remarkable and deserve to be celebrated in all their beautiful forms and in the highest-quality plus size swimwear. And in our opinion, there's nowhere better to flaunt your curves than at the beach. There's nothing more beautiful than seeing confident women wearing plus size bikinis and swimwear while enjoying the water. That's why we're rolling out our appropriately named campaign, Beach Body. Not Sorry. As the title implies, we want to show that there's beauty in our differences -- on and away from the water.
To help drive home our point that all beach bodies are perfect, we teamed up with Denise Bidot, a model and mom who grew up on the beaches of Puerto Rico and Miami. There's nothing she doesn't love about the sand and surf, including slipping into gorgeous plus size swimsuits. In fact, Denise rocked some of our hottest plus size swimwear during a recent photo shoot in Bermuda, including a siren-red halter top bikini, a sexy black monokini with flattering side cut-outs, and an animal print two-piece with double back straps for support. She even flaunted her curves in a custom swimsuit made on the spot by artist-designer Adam Saaks.
But like most of us, baring all in plus size swimwear wasn't always easy for Denise. It took years of modeling before she finally learned to let go and enjoy wearing a swimsuit. "I love everything about my body," she says. "I've learned, through the last eight years of fashion, really to just love every bit of it -- the cellulite, the stretch marks. Everything that at one point, when I was younger, I thought was an imperfection, I now realize is everything that makes me, me." And really, why would you ever want to cover that up?
There's no better time than now to wear a swimsuit. Our swim stylists are always at hand should you need any assistance finding plus size bathing suits that suit your style and figure. Just contact 1.888.241.SWIM. Save up to 40% on plus size swimwear today!