We recently joined many of fashion’s brightest stars that converged in New York City to attend Full Figured Fashion Week 2013. Considered the Oscars of curvy women’s fashion, the six-day event featured a jam-packed schedule that included workshops, photo shoots, fashion shows and, of course, plenty of opportunities to shop.
We kicked off the week with a press day, where we met top fashion editors and bloggers. Gabi Gregg, the designer behind our very successful GabiFresh capsule collection, joined us to discuss her headline-making swimwear. But as much as we loved talking swimsuits, we couldn’t resist showing off one of our favorites. The beautiful Chasity Saunders modeled our black and white polka dot bikini and looked so amazing in it, everyone in the room crowded around our booth to see her strut her stuff.
Next up was a fabulous two-day shopping event open to the public. We had a blast meeting customers face to face—a real treat for an online company like ours!—and introducing them to our Swim Sexy line. They gave the bold, trendy swimwear and its under $100 price tag two thumbs up. Sweet! We sent customers home with a tote bag and special edition T-shirt that read, “It’s Better in the Water” (because it really is!).
We finished the week with a runway show featuring our swimwear. This was a rare chance for plus-sized models to rule the catwalk, and ours didn’t disappoint. To complement our stylish suits, models wore super-fresh white sunglasses, brightly colored lips and beach-chic raffia wedges. It-girl Liris Cross closed the show wearing the sold-out-in-less-than-48-hours GabiFresh Galaxy Bikini. Gabi took a bow afterward, and the crowd showed their support for us with loud cheers and applause. Thanks, guys–we love you too!
The week was a major success for the entire fashion industry, and we were so proud to be a part of it. After all, like us, Full Figured Fashion Week knows that real beauty comes in all shapes and sizes.